
Pretty Headquarters
10 Malevolent Manor
Principality of Monaco, via Austin, Texas
February 10, 2009
Principality of Monaco, via Austin, Texas
February 10, 2009
Tiffany & Co.
456 Stop Catering to the Teenagers St.
New York, NY 10666
Dear Tiffany:
It pains us to direct our Icy Glare in your direction, old friend. Truly. So much so that we're bringing out the Royal We* for support.
*And lots of Capital Letters!! Wacky!
However, when you inundate our virtual and actual mailbox with this sort of thing, We are forced to set aside any Little Blue Box loyalties and say . . .
456 Stop Catering to the Teenagers St.
New York, NY 10666
Dear Tiffany:
It pains us to direct our Icy Glare in your direction, old friend. Truly. So much so that we're bringing out the Royal We* for support.
*And lots of Capital Letters!! Wacky!
However, when you inundate our virtual and actual mailbox with this sort of thing, We are forced to set aside any Little Blue Box loyalties and say . . .


. . . DUDE.In all seriousness, T, we realize that Valentine's Day is Upon Us and all, but this selling sterling silver advertisements of yourself must stop. When you as a brand cease making me desire to breakfast iconically in front of your store, and instead inspire me to nearly lose that same meal, something has gone horribly, disturbingly awry. Let's take a look, shall we?
It's 2009 now, T. Even Elle Woods - that Pretty Heroine who inspired countless professional, independent yet feminine women everywhere to run out and buy the exact same Tiffany heart necklace** as one another - would be the first to admit when a certain blinged-out, It Bag, logo-crazy zeitgeist has passed. That time, we fear, is now.
**S'OK, everyone did it. I have some of it too. No need to hide. XOXO!
Because, at this very moment in time, many of us might not choose to be Returned to Tiffany***; returning to an actual job tomorrow sounds rather nice, actually. Health insurance, buying a car, worrying about my - ahem, Our - active military brother possibly being sent to Iraq - these are things I'd like to advertise on behalf of at the moment.
***If, however, this showed up at Pretty HQ, I might be willing to reconsider . . .
To conclude, T, we're not asking for a breakup as we did with our former flame, Coach**. Quite the opposite, actually - we wear a number of your more - what's the word for it - subtle pieces daily, and have enthusiastically encouraged others to do the same here. It's just that . . . Tiffany, at this be-logoed moment . . . We're Just Not That Into You.
Mournfully Yours,
Miss Pretty,
Pretty HQ, February 2009
Miss Pretty,
Pretty HQ, February 2009


















