Monday, July 25, 2011

Confessions of a Logo Whore

(*With apologies to my late grandmother, who is surely rolling her blue Estee Lauder'd eyes & tsk-tsking me from above for that title. Turns out "logophile" is already taken for a completely different, far more impressive issue.)

The first step in recovery is . . . opening your closet, right?


Exhibit A, People vs. Yuppie Footwear of America


I've suspected this addiction for a while. Joked that people would begin to think I've joined a footwear based cult. Made fun of others for flashy logo-wearing while telling myself that my own be-logo'd brand preference was somehow different.

You might be wondering - as one is likely to do here at the Pretty - where is she going with this? So you have a preference for a certain, not-inexpensive-but-within-your-budget-and-of-excellent-quality shoe brand; why not stick with a good thing? 

But. But - is displaying a flashy logo ever as simple as preference for the design? Though I adore Brand to Not Be Named's accessories quality & aesthetic, logo or otherwise - obvs - when I opened my closet this afternoon to a bit of spring summer cleaning, my first thought wasn't "Ooh, how much do I deeply love my growing BTNBN collection?"

Ok, that was my second thought, but my first was - sixth grade. It's not a place I'd return to voluntarily -or if paid, bribed, and/or threatened with certain death - but peering at my branded stuff reminded me of how I obsessively coveted and wore certain things that the Pretty girls in my grade were wearing. You know the girls; same story, different school. At mine, the Pretty girls were wearing Guess jeans, in all their peg-legged, logo'd (in)glory - remember that triangle? - and I just knew owning a pair would change my life.

It didn't, of course, but I did walk a bit taller the first day I swaggered into school wearing mine. The Pretty girls may not have noticed, but I felt the difference. Though I'd bought the jeans for them, I continued wearing them for me. However, were they worth whatever exorbitant price my long suffering family paid for them? I, well... hmm.

Am I no better than a sixth grader now, with my be-logo'd leanings? Which Pretty girls am I trying to impress*, especially now that I'm living in a city where shoes bearing a "CONSERVATIVES ARE THE SOULLESS BANE OF MY ECO-FRIENDLY EXISTENCE" logo would likely take me further socially?  Am I truly dressing for myself here, or driven by some Other?

*I'd ask whether I was trying to impress the Anonymous Husband, but of course that's silly because us women are actually dressing for one another, if not ourselves, a good 98.2% of the time.

Any help from the Pretty gallery out there? Suggestions for change? Or do I just embrace this as my trademark & ignore any sinister Guess jeans undertones?

7 comments:

LPC said...

Sometimes the logo is an integral part of the design, sometimes it's status-mongering, sometimes it's both. Only you know in your heart:).

c said...

I'm up to 12 pairs of TB ballet flats! I can't stop. Every time I see a new color I'm like I have to have them!!

Carly Anne said...

I think this addiction is a safe one. Mostly because it's in regards to a singular brand. It's comparable to a signature sent, really. Of course, should you start eyeing other initials, well, we may have to stage an intervention. Until then, enjoy.

Princess Freckles said...

I'm with LPC on this one. And if it's sometimes pure status-mongering, I have zero issue with that! Buy what you like, wear it with a smile on your face and enjoy that fact that you can buy the shoes.

Rhiannon said...

Embrace it! They're really comfortable shoes, after all. Also: I had Guess jeans in pink, brown and green. Pathetic.

Natalie said...

They are the most comfortable wedges I've ever owned. Totally worth the investment!
Natalie
http://twoprepsinapod.blogspot.com

Elle said...

Hmmm, I have the same internal conflict at times. Though my 2 kids and preschool tuition have about settled the conflict naturally (or un-naturally depending on how you look at it). I've traded my LV's for more practical and less label whorish KS's and I've found they make me equally happy at a fraction of the price. In my Jr High heyday it was Edwin Jeans and gold nameplate necklaces ala Carrie Bradshaw. I remember that feeling on the first day too. And I shamefully admit that I still kind of get that feeling when I get a compliment from someone I consider to be a fashionista even today. I feel I'm making progress though and hey, regardless of speed, if I'm moving in the right direction then all is good!

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